Five ways website coding impacts your SEO approach

In today’s digital world, the best way to compete is to have a stellar online presence. If you don’t have the right tools and techniques in place, your SEO can suffer. Without great SEO, customers won’t find you and you’ll miss out on easy sales.

But the right coding can increase traffic via SEO engagement. It’s one of the major things you can do to make sure your clients and customers have the best experience possible. According to Jon Kelly, an SEO specialist with over 15 years of experience and who works for 1st On The List, an award-winning digital marketing firm based in Vancouver, Canada: “Understanding code, web design, sound UX and fundamental marketing concepts should be part and parcel to your SEO approach.”

Here is how it affects SEO:


Many business owners don’t realize that the speed of their site is one of the most important factors in their SEO. Search engines like Google have recently made it a point of differentiation between the top ranking sites and those at the bottom. The reason for this is obvious, the user experience is improved when the site is faster. Coding can make certain resources like Javascript load faster, as well as images that can be condensed to avoid taking up too many resources.


Today, it seems that cell phones rule the world. Every year they grow in use and the top companies in the world need to adapt by offering responsive design. When a mobile site loads, often times it is not meant for a phone. This can result in design factors that make the user frustrated. SEO is affected by this, and it’s a trend that’s going to increase.


Coding actually has strong ties to design. Google and other SEO giants know when a design is something that has good SEO qualities. Through coding, you can program certain positions of imagery which improve the ability for people to find what they’re looking for.

Tags and structure

On-site SEO is largely based on tags and structures within the code of the site. This is where a developer can come in handy. By changing the links and code in the skeleton of the site, it can help search engines find your site and specific pages better. Beware not to keyword stuff or put too many tags however.


Security is the new factor that every business needs to pay attention to. Have a https instead of a http header. Google will notice, and it will help your SEO.

Long gone are the days where you could just throw up any old site and have it rank with SEO. Now you need the right technical back end to have the most traffic possible. If you use the coding resources available to you, you can experience higher conversion and sales. So don’t miss out, get technical expertise involved in your web presence today.

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